Ray Sidney-Smith is a digital marketing strategist, executive coach, and longtime productivity expert. His specialty is helping small business owners navigate the ever-changing digital landscape.

In this episode, Ray and I talk about the brand new book he co-authored. Podcasting for Small Business releases today! That’s what makes today’s episode timely.

The book is a practical guide that demystifies how entrepreneurs can use podcasting to build authority, deepen customer relationships, and drive growth.

In the episode, we talk about…

• The inspiration for the book.
• Special features of this book
• The characters “Beth and Monique” and their story
• The checklists
• How this is worth your time
• Equipment needs
• How we’re recording this episode
• What’s “Step 1”?
• How do you promote and grow the podcast?
• How do you keep the podcast from dying?

Ray also hosts several online communities focused on personal productivity and digital strategy, and he brings decades of experience in helping organizations use technology more effectively. But today’s focus is on the book. You’ll see how your small businesses can successfully launch and sustain a podcast that supports your business goals.

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