I recent read Crush It! The entire title is Why Now is the Time to Crush It!: Cash in on Your Passion. The book is written by Gary Vaynerchuk, a social media maven whose specialty is selling wine.
For those who wish to use Web 2.0 tools to let the world know what they have to offer, this book is well worth the time to read. The strength of the book is that it gives practical, easy-to-implement. I found some great ideas for the use of Twitter.
The author’s style makes this book easy to read, enjoyable, and at 142 pages, can easily be read start to finish in a day. Don’t be surprised if you find yourself consuming it in a single sitting.