Game nights are getting an upgrade. While most of us reach for the same old classics, entrepreneur Camelia Fitzsimmons is creating something entirely new. It’s a card game that turns dinner conversations into unforgettable experiences.
Meet “Unpopular Opinions,” a card game that’s about to shake up your social gatherings.
The Spark of an Idea
Sometimes the best business ideas come from the simplest moments. For Camelia, it happened during Friday night dinners with friends in Israel, where she relocated from Canada to start her own business.
“I created this game through having dinner with my friends, just conversations that we had, different games that we played,” Camelia explains.
“Unpopular Opinions” requires real creativity. Players face thought-provoking prompts designed to spark interesting responses that will impact other players.
The game works perfectly for 3-10 players. It’s that sweet spot where everyone can participate without chaos.
How the Game Works
Curious about gameplay? Camelia walked me through some examples during our interview.
She even turned the tables and asked for my unpopular opinion with this prompt: “What’s a productivity tip that everyone swears by, but you think is overrated?”
My unpopular opinion? Calendar blocking. While everyone preaches scheduling every task, I’ve found that by 9 AM, life has already thrown that perfect schedule out the window.
Another example: “What’s a tool you’ve used to try to get organized, but it totally backfired?“
These prompts dig deeper than surface-level small talk. They reveal how people actually think and what experiences shaped their opinions.
“You really have to be creative,” Camelia notes. “Every time you play with someone new, the game feels different.”
The Digital-First Strategy
While many card games start with physical products, Camelia chose a different path. She’s launching digitally first, then moving to physical cards later.
Why this approach?
Market Research: “It’s easier to do market research with an app. You can see what users are doing, when they’re leaving the game, how long they’re playing for.”
Cost Control: “There are so many AI tools now that you can use to create apps without a lot of money.”
This data-driven approach helps her refine the game based on real user behavior, not just assumptions.
Interested in the launch? Join the waiting list at unpopularopinionsgame.com
AI Tools That Actually Work (And Don’t)
Camelia’s been experimenting with various AI tools throughout development. Her honest assessment:
What Works:
- ChatGPT’s deep research feature: “Very, very good, super useful”
- Crayo for design: “You can generate pictures, videos, logos”
- Applovin for marketing: Recommended for game marketing
- Cursor for coding: Helpful for website development
What Doesn’t:
- Copywriting: “Neither ChatGPT nor Claude are great yet for copywriting”
- Logo design: “I tried so many AI tools but wasn’t happy with any of them”
- Specific creative work: “If you’re looking for something super specific, AI still struggles”
Her solution? Use AI for research and basic design, but hire professionals for crucial elements like logos.
Marketing Strategy: Quality Over Quantity
Instead of trying every social platform, Camellia’s focusing her efforts strategically.
Her primary target? Women in their 30s who love hosting game nights. In particular, she likes people who are “funny, clever, and honest.”
Platform Choice: Camellia likes Instagram over TikTok. “I think that a lot of people who want to play my game are on Instagram more than TikTok, for the age group I’m going after.”
Partnership Strategy: Working with comedians and influencers, “Getting people you know and respect to play the game live on social media – just like those old TV commercials that actually worked.”
The Reality of Game Testing
One of the most interesting insights came from Camelia’s playtesting experiences.
“Sometimes I think something’s going to be hilarious, but then it just doesn’t land the way I expected. And then other times I think something isn’t that funny, but it goes great.”
She’s tested with both friends and strangers to get unbiased feedback. That’s a crucial step many creators skip.
Launch Timeline and Next Steps
The beta launch is targeted for late summer, with the full release following soon after. So, by the time you see this, “Unpopular Opinions” may be ready.
“For me, it’s more important that I launch it the right way than hit a strict deadline,” Camelia explains.
The roadmap includes:
- Digital app launch (coming soon)
- Market research and refinement based on user data
- Physical card game production once the digital version proves successful
Getting Involved
Ready to try “Unpopular Opinions” when it launches? Here’s how to stay connected:
- Sign up for launch notifications: unpopularopinionsgame.com
- Follow on Instagram: @unpopularopinionsgame
Why This Matters for Game Night
If you’re tired of the same old party games and want something that creates real connections, “Unpopular Opinions” might be exactly what your friend group needs.
It’s not about winning or losing. Instead, it’s about discovering what makes the people around your table tick. In a world of surface-level interactions, that’s refreshingly unpopular.
By the way…if you follow me, you may remember Camillia from a previous episode. If you are interested in what it takes to move to a new country and start your own company, come over and enjoy the episode.
What’s your most unpopular opinion? You might just find the perfect opportunity to share it soon!
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